FACT: If you have invested in digital marketing for your products or services by creating a website with a cookie cutter website builder like GoDaddy, Wix, Weebly and SquareSpace, your business may soon outgrow the framework if it has not already. Website builders can be a viable option for those looking to initially increase their online presence with a simple blog and a few products. Eventually, it is time to graduate to the major leagues. However, how can you identify when your business has outgrown your website builder? Keep reading to find out!
There are seven identifying factors to help you make that determination, including:
One: Inability to Properly Control your SEO
When you first launch with the website builder, you can get by with the basic integrated search engine optimization (SEO) tools, just to get you on the map. However, over time, the number of visitors will plateau or even decrease because of the poor SEO control with a cookie-cutter builder like Wix or Weebly. With a stagnant number of visitors, your search engine rankings will not increase or can even dip thus preventing growth. Remember, on the Internet, one size definitely does not fit all so you need to differentiate with strong SEO using an ironclad website builder.
This is best exemplified by the outdated technology used by Wix. The websites created by this builder are Java-scripted generated resulting in the search engines not picking up the optimized content because it is not identified in the source code. This is a major problem because you think your website is optimized but you are limited by their system. With Weebly, they do not provide you with the advanced tools to implement proper SEO. The tools are basic and good for beginner use but cannot compete with the premium website builders.
Two: Availability of Archaic or Non-Existent Analytics Tools
Analytics tools are excellent resources that provide you with site statistics allowing you to determine what to build on and those areas that need improvement. The aforementioned four builders have limited reporting and analytics functionality leaving you with gaps in your Internet marketing strategy and website. It may surprise you is that those inaccuracies inherent to your site are the result of lacking technology of cookie-cutter website builders. If you do not have powerful analytics tools from your website builder, many of the failures will go unnoticed. Even worse, you could unknowingly build on those failures causing major problems as you attempt to expand the business.
Three: Inability to Support Growth
When you have a fast-growing online business, GoDaddy, Wix, Weebly and SquareSpace were not created to process tens-of-thousands (or more) visitors per day. Instead, they were meant for the casual enthusiast to start a blog. This is a major pain point when you have a successful business that needs to scale with audience interest but is bottle-necked by the software.
Four: Dated Interfaces that cause Compatibility Issues
Interface issues are one of the greatest problems that growing sites encounter with any cookie-cutter website builder. As your site grows, you will need to implement more plugins and updates, most of which are updated automatically so as to not burden you. Unfortunately, there is a common situation with the functionality of plugins not working after the update completes thus interrupting the regular flow of website activities.
Also, crowded databases and heavy plugins on GoDaddy, Weebly, Wix and SquareSpace sites can result in slow page loading speeds which can turn the fast-moving visitor away from your site. This is because these website builders were not meant to process large volumes of traffic and content, thus causing interface issues for your audience. As your company expands, you need a strong, scalable website builder that helps growth, not hinders it.
Five: Production of Non-Mobile-Friendly Sites
Google penalizes sites that are not mobile-friendly. With the majority of Internet users accessing sites using smartphones or tablets, you need to ensure the site displays correctly on smaller screens. The cookie-cutter website builder does not typically have that functionality leaving you at an automatic disadvantage when compared to the competition.
Six: Lack of Customization to Differentiate your Site
Although there are thousands of templates, themes, buttons and other options to “customize” your website, many of these options are similar but just have different logos, colors and fonts. Also, the huge amount of time it takes publishers to make minor aesthetic or customization changes can be detrimental to productivity. All of that time spent may still only result in a boring, cookie cutter appearance. Therefore, in order to differentiate from the competition and generate a truly unique web presence, you must break away from the cookie-cutter platform. A more specialized option can help you develop a website that aligns with your business objectives and brand.
Do any of these signs resonate with your situation? If so, the perfect solution exists to eliminate these issues: Snaplitics. This innovative and intuitive software platform gives you the flexibility of full customization, strong SEO control, responsive web design so you are not penalized, excellent marketing and advertisement opportunities, elimination of interface issues, exceptional analytics tools and is a sustainable option for fast-growing businesses.
With Snaplitics, you can easily meet the needs of your growing customer base by giving them the convenience, security and navigability that rises above the competition. If you have any questions, there is no need to scan through FAQ's or search user-input forums for the answer; simply reach out to their 24/7 customer support so you can always remain connected to your site and the Snaplitics community.
As technology improves, there will be more cookie-cutter website builders that will emerge. However, it will be all of the flare without the quality. Do something different from the competition and integrate Snaplitics into your life. You won't regret it!