Those new to search engine optimization (SEO) techniques make mistakes because they are not familiar with the process or do not understand it. SEO is quickly changing so it is critical to be knowledgeable of those changes. The following is a list of the seven most common SEO search engine mistakes that will kill your rankings.
Mistake #1 – Lacking Unique Title Tags and Meta Descriptions
Each page should have a unique title that can be shared in social media or on a bookmark. Not having a unique title, meta tags or meta descriptions makes your website monotonous.
Mistake #2 – Neglecting Link Quality and Focusing on Link Quantity
Instead of focusing on volume, focus on the quality of the link which will build your credibility with SEO search engine rankings. By simply dropping in an excessive number of links, you are hurting your rankings.
In terms of quality, the key to the whole game is think like Google, not like a "spammer". In other words, what will look natural to a websites growth? Four main factors, the growth of links, variety, relevancy, and quality. Make sure these factors seem natural, and you're going to score big with Google.
The quality of links is a bit esoteric, so they key here would be to think, "how would regular publishers reference my site?" Most of the time, they would just mention your brand and NOT include a link. So that's what you need to do, about 70-80% of the time, mention "Acme or Acme, Inc." in the content, without a link, and the rest of the time you can do your keyword tricks and conversational derivations as such. And of course, a good mix of follow and no-follow links.
Mistake #3 – Not Using Anchor Text on Internal Links
While call to action links may increase clicks, it eliminates your opportunity to tailor your anchor text, which is one of the most important aspects of SEO search engine rankings.
Mistake #4 – Publishing Poorly Written Content
Two good methods of producing poorly written content include, article spinning and hiring low paid writers. Your visitors will instantly be turned off by this lack of detail and search engines will detect the grammatical errors.
Mistake #5 – Stuffing your Content with Keywords
Stuffing your website with keywords is one of the worst mistakes you can make. In addition to looking unprofessional and sloppy, this will destroy your SEO search engine rankings.
Mistake #6 – Having Broken Links on your Site
A broken link refers to a hyperlink that does not link to its destination. Although this occurs naturally, search engines do not like them and they can grant you a bad reputation.
Mistake #7 – Not Using the Right Website Tool
There are many website tools available that provide a variety of useful functions. However, by not using the right tool, you are missing out on an opportunity to maximize the effectiveness and rankings of your website. One such effective tool is Snaplitics which can build you a website that is also chalk full of SEO best practices. This tool will ensure that you do not make the aforementioned mistakes, as a beginner or as a veteran.